AUTOMOTIVE NEXT - AUTOLINE THIS WEEK 1709

EV Channels Review

This episode of Autoline This Week focuses on the critical issue of attracting and retaining talent, particularly women, in the automotive industry. Host John McElroy speaks with Nancy Gioia (Ford) and Maximiliane Straub (Bosch), alongside students Alicia Luzkow and Laree Gardner, about the 'Automotive Next' initiative. The program aims to demystify the industry, showcasing its breadth beyond traditional 'gearhead' perceptions and highlighting opportunities in technology, marketing, finance, and global business. Key takeaways include the need for early engagement with young women, the importance of visible role models, and the industry's potential as a dynamic, consumer-focused sector. While acknowledging the challenge of changing the industry's image, the discussion emphasizes the collaborative efforts through Inforum and Automotive Next to inspire the next generation of female leaders and professionals.