HOW DO YOU STOP A ROCKET SHIP? AUTOLINE AFTER HOURS 297

EV Channels Review

Autoline After Hours Episode 297 features a comprehensive discussion with Dan Sandberg, President & CEO of Brembo North America, delving into the company's rich history, from its humble beginnings as a rotor manufacturer to its current status as a global leader in braking systems. The conversation highlights Brembo's deep roots in motorsports, its significant OEM partnerships, and its commitment to innovation. Sandberg elaborates on the development of lightweight materials, advanced caliper designs, and the future of braking technology, including advancements in carbon-ceramic brakes and the potential of 'brake-by-wire' systems. The episode also touches upon Brembo's vertical integration strategy with its new foundry in Michigan and its focus on aesthetics alongside performance. Additionally, the panel discusses the potential for Apple to enter the automotive market, possibly leveraging BMW's i3 platform, and the ongoing debate around safety testing versus real-world application, exemplified by the Ford F-150's IIHS test results. The show concludes with a brief look at the water output from fuel cell vehicles and the financial performance of FCA.