HYUNDAI: N HERE WE GO! - AUTOLINE AFTER HOURS 441

EV Channels Review

Autoline After Hours features Mike O’Brien of Hyundai Motor America discussing the brand's evolving strategy, particularly the introduction of the 'N' sub-brand. O'Brien highlights the 'N' division's focus on emotional driving engagement and achievable performance for average drivers, exemplified by the Veloster N. He details how the Veloster N prioritizes neutral chassis dynamics and responsive powertrain tuning, aiming for a "grin factor" rather than extreme, inaccessible performance. The discussion also touches upon Hyundai's commitment to sedans despite market trends, the successful fourth-generation Santa Fe's premium feel derived from in-house steel production, and the upcoming larger SUV. Furthermore, O'Brien introduces the Kona EV as a "no excuse" electric vehicle with competitive range and standard fast charging, positioning it as an affordable CUV option. The segment concludes with a rapid-fire Q&A covering potential future models like a Kona N and Genesis hybrid, and the expansion of the 'N' philosophy beyond high-performance variants.