TALKING ALFA ROMEO, CARLOS TAVARES AND CAR SHARING WITH LARRY DOMINIQUE - AUTOLINE AFTER HOURS 561

EV Channels Review

Larry Dominique, Head of Alfa Romeo North America, discusses the brand's strategic direction, focusing on improving customer satisfaction, profitability, and brand perception. He highlights significant progress in reducing defect rates and aligning model year launches, aiming to stabilize the brand globally. Dominique acknowledges the challenge of improving residual values and reducing over-reliance on leasing, while also emphasizing the brand's unique design and performance DNA as key differentiators. He expresses optimism about attracting younger demographics and leveraging Alfa Romeo's heritage for electrification, positioning the brand as a testbed for innovative digital marketing and customer engagement strategies. The discussion also touches upon the complexities of managing multiple brands within Stellantis and the importance of a customer-centric approach, even amidst internal pressures.