DESIGNING NISSAN’S Z AND ARIYA EV: Q&A WITH DESIGN VP DAVID WOODHOUSE - AUTOLINE AFTER HOURS 591

EV Channels Review

This Autoline After Hours episode features an insightful Q&A with David Woodhouse, VP of Nissan Design America, focusing on the design philosophies behind the Nissan Z and the Ariya EV. Woodhouse contrasts the Z's 'analog' sports car ethos, emphasizing its connection to roots and machine, with the Ariya's 'sci-fi' futuristic approach, highlighting its modern living interior. He discusses the challenges of leading a design team, stressing the importance of clear communication amidst cost and feasibility realities. The conversation delves into the evolving design language for EVs, the balance between brand DNA and new forms, and the enduring appeal of trucks in the American market, noting how BEV technology can enhance utility. Woodhouse expresses a personal preference for designs that evoke endearment and desire over 'brutalism,' and shares his hope that his legacy will be creating products that remain loved and collected for decades.