LUCID MOTORS 9.9.20 ANNOUNCEMENT - THOUGHTS AND IMPACT

EV Channels Review

The EV Nomad provides an in-depth analysis of Lucid Motors' September 9th announcement, focusing on the Lucid Air and a tease of the "Project Gravity" SUV. The reviewer highlights Lucid's emphasis on being a tech company with vertical integration, developing their own battery tech and components like the "vunderbox." Key takeaways include the focus on cascading technology to reduce costs and the goal of "sustainable tech for everyone." While appreciating the luxury focus and innovative features like the expansive taillight and advanced driver-assistance system (Dream Drive), the reviewer expresses disappointment that the Air is not a hatchback, citing practicality concerns. The high price point of the Dream Edition ($169,000) is noted, but the upcoming sub-$80,000 version is seen as a competitor to Tesla in the sub-$100k market. The reviewer is optimistic about Lucid's over 500-mile range claims and 300kW charging but expresses significant concern over Lucid's reliance on the currently unreliable Electrify America charging network. Performance figures are impressive, with over 1000 horsepower and a 9.9-second quarter-mile time, though the reviewer suggests the launch might need refinement compared to Tesla. The announcement of Project Gravity was deemed anticlimactic. A major positive takeaway is CEO Peter Rawlinson's commitment to quality over rushed production, contrasting with other EV startups. The decision to remain private is seen as a strategic advantage for focusing on product excellence.