FORD EV SALES ARE UP, BUT THEY ARE DELAYING FUTURE EVS?

EV Channels Review

Ford's Q1 2024 EV sales show significant year-over-year growth for models like the Mustang Mach-E and F-150 Lightning, with the E-Transit also seeing substantial gains. This positive sales trend contrasts with a broader EV market slowdown, highlighted by Tesla's Q1 sales decline. Despite strong sales, Ford is strategically delaying the launch of its next-generation T3 EV truck (from 2025 to 2026) and a three-row SUV EV (from 2025 to 2027). The company plans to leverage profits from its high-selling hybrid and gasoline vehicles to fund EV development and wait for market maturation. A potential positive development is the rumored new, low-cost EV truck from the Skunk Works team, possibly built at the Dearborn Rouge Electric Vehicle Plant, which could arrive sooner than expected, potentially even replacing or complementing the F-150 Lightning. The future of the Mustang Mach-E remains uncertain, with no refresh or next-generation plans officially announced, raising concerns among enthusiasts.