UNPACKING THE EV EXPERIENCE WITH ELECTRIFY EXPO FOUNDER BJ BIRTWELL

EV Channels Review

This episode of Coast-to-Coast EVs features BJ Birtwell, founder of Electrify Expo, discussing the evolving landscape of electric vehicle adoption. The conversation highlights General Motors' recent resurgence in EV sales, with models like the Cadillac Lyriq, Blazer EV, Equinox EV, and Silverado EV showing significant growth. Birtwell emphasizes the need to shift marketing from sustainability to practicality, making EVs accessible and appealing to a broader, more pragmatic consumer base. He notes the increasing affordability of EVs, with many options now available under $350/month. The discussion also touches on the challenges of EV infrastructure, particularly the need for better Level 2 and destination charging, and the perception versus reality of EV ownership barriers. Birtwell's Electrify Expo aims to provide an immersive, fun, and family-friendly experience to demystify EVs and encourage adoption by allowing consumers to test drive various electric vehicles and micro-mobility options.