FORD'S POWER PROMISE: A FREE 80-AMP CHARGER AND INSTALLATION FOR ALL NEW EV CUSTOMERS

EV Channels Review

Ford's "Power Promise" program is lauded as a significant step forward in addressing EV adoption barriers, specifically the complexities and costs associated with home charging. The program provides new EV buyers with a complimentary Ford Charge Station Pro (an 80-amp bidirectional charger) and covers the cost of a standard installation through the Qmerit network. This initiative directly tackles customer uncertainty about home charging capabilities and expenses, a key impediment identified through customer surveys. The reviewer strongly advocates for incentivizing home charging over public charging programs, citing convenience and cost-effectiveness. While the installation coverage has parameters (60-amp circuit, 80 ft wire run, meter in the same structure), Ford covers the full cost within these limits, a more generous approach than previous manufacturer incentives. For those unable to install a home charger or who already have one, Ford offers a $2,000 credit on the vehicle. The reviewer praises Ford's comprehensive approach, which also includes an 8-year/100,000-mile battery warranty and 24/7 roadside assistance, aiming to build customer confidence in EVs. The program is seen as a positive industry trend that other automakers should emulate.