NEW RAM DAKOTA RIVAL: 2024 MODEL SET FOR EV, PETROL, AND DIESEL OPTIONS IN AUSTRALIA

EV Channels Review

The 2024 Ram Dakota is poised to enter the highly competitive Australian ute market, aiming to challenge established players like the Ford Ranger and Toyota HiLux. This podcast special delves into the anticipated features and market positioning of the new Dakota. Key discussions highlight the vehicle's potential for a dual-cab body style, its necessity to match or exceed segment benchmarks in power, towing, and payload, and the importance of an aggressive, tough design aesthetic that resonates with Australian buyers. Engine options are a significant point of interest, with confirmation of both internal combustion (petrol/diesel V6 options like the 3.6L Pentastar and 3.0L EcoDiesel are discussed) and a battery-electric (EV) variant. The review emphasizes that for Australia, ICE options are crucial for sales success. Interior design is expected to follow Ram's strong suit, offering premium features and technology that surpass competitors. A major positive is the potential for factory right-hand drive production, which would streamline imports and potentially lower costs, positioning it as a premium offering likely starting in the mid-to-high six figures. The brand's existing success with the 1500 in Australia provides a solid foundation for the Dakota's launch.