THE 2023 TOYOTA PRIUS PRIME IS A GREAT EV COMPROMISE

EV Channels Review

Doug DeMuro reviews the 2023 Toyota Prius Prime, highlighting its dramatic redesign and significant performance upgrades over its predecessor. The new model boasts a more powerful 2.0-liter engine, increasing horsepower to 220 and improving 0-60 times to the high sixes to low sevens, while maintaining impressive fuel economy. A key improvement is the electric range, which jumps from 25 to 44 miles. Aesthetically, the Prius Prime is lauded for its futuristic and attractive design, a stark contrast to previous generations. However, these upgrades come at a higher price point, with the base model starting around $33,000 and the top-tier XSE Premium exceeding $40,000. DeMuro notes the Prime is front-wheel drive only, unlike the standard Prius. Interior features include unique red accents and numerous Easter eggs. While the driving experience is improved, DeMuro emphasizes it's still a 'Prius' at heart, lacking the thrill of some EVs. The reviewer points out drawbacks like the driver assist system's lane-changing behavior and a busy gauge cluster. Ultimately, the Prius Prime is presented as a compelling compromise for those not yet ready for a full EV, offering efficiency and range, but it faces stiff competition from faster, more technologically advanced electric vehicles.