BMW IX: THE UGLY TRUTH

EV Channels Review

The BMW iX is presented as a controversial, ultra-luxury electric flagship, primarily due to its challenging exterior styling and high price point (£115,000 for the top-spec model reviewed). Despite the polarizing design, the reviewer finds the interior to be exceptionally exquisite, possibly the best in any electric car currently on sale, praising its quality, unique design elements, and luxurious features like heated armrests. The driving experience is described as opulent and comfortable, with strong performance from the xDrive 50 trim (523 hp) and impressive, intelligent regenerative braking that adapts to road conditions. However, the reviewer questions the necessity of such a large and expensive vehicle, suggesting the base model might offer better value. A significant portion of the review focuses on the iX's importance as a platform for future electric BMWs, highlighting its excellent bespoke EV architecture, the new iDrive 8 system, and innovative tech, which are expected to trickle down. Despite these positive aspects and the car's overall competence as a luxurious EV, the reviewer expresses concern about BMW's pace in bringing more accessible electric models to market, allowing competitors to gain an advantage.