THE ELECTRIC CARS COMING IN 2023

EV Channels Review

The Nissan Ariya, initially debuted in 2019 and available in Europe, is finally slated for US dealerships in 2023. While praised for its upscale positioning and potential to do everything well, the Ariya faces a challenging market due to its delayed arrival. Competitors like the Hyundai Ioniq 5, Kia EV6, and Volkswagen ID.4 have already established themselves. The reviewer believes the Ariya won't be a breakout seller despite its merits, suggesting Nissan missed a critical timing window. A potential missed opportunity was also highlighted: launching the Ariya as a premium offering under the Infiniti brand to electrify their lineup. While the e-Force all-wheel-drive system is anticipated, the current offering is seen as competent but not outstanding, potentially needing more differentiation beyond styling.