THE TRUTH ABOUT BMW'S SUBSCRIPTION MODEL FOR HEATED SEATS, ETC

EV Channels Review

John Cadogan critically examines BMW's controversial 'functions on demand' subscription model, particularly the initial uproar over heated seats. He clarifies that features ordered from the factory, like heated seats, will not be disabled. However, BMW is indeed offering optional features, such as wireless Apple CarPlay and automatic high beams, via one-off purchases or subscriptions. Cadogan expresses skepticism about the value proposition of features like the drive recorder, likening it to a protection racket and questioning the necessity of paying for basic functionalities. He argues that while subscriptions are becoming normalized, there must be a balance, and core features like steering and lights should always work out of the box. The review highlights the philosophical line where paying for automotive features becomes unreasonable, comparing it to paying extra for toilet flush features in a house. Ultimately, Cadogan suggests that paying for such subscriptions, especially for basic comfort features, is an 'IQ test' for consumers.