BMW I5 DESIGN EXPLAINED BY BMW DESIGNER

EV Channels Review

This video offers an in-depth look at the design philosophy behind the new BMW i5, featuring insights from BMW Head of Design, Domagoj Dukec. The discussion highlights the i5's blend of elegance and sportiness, aiming to appeal to a broad customer base. Dukec emphasizes the design's fluidity, drawing inspiration from Italian aesthetics while maintaining BMW's core identity. Key design elements like the kidney grille, headlights, and side profile are explained, with a focus on how they balance classic BMW cues with modern, electric-vehicle-specific considerations. The M60 trim is presented as the sportier interpretation, contrasting with a more elegant base model. The interior design is also touched upon, emphasizing a driver-oriented cockpit with elements from the iX and 7 Series. While the video focuses heavily on design, it briefly mentions the i5's advanced technology and driving dynamics, hinting at a positive driving experience.