RIP MERCEDES? BMW'S FLAWLESS VICTORY WITH THE NEW 7 SERIES I7!

EV Channels Review

The BMW i7 represents a significant leap for the 7 Series, particularly with its fully electric variant, the xDrive 60 M Sport Pro. The reviewer hails it as a "flawless victory" and a "massacre" of rivals like the Mercedes EQS, primarily due to its design, which, while polarizing, is deemed superior to the EQS. The interior is a standout, offering "wow factor" with its interactive light bar, extensive ambient lighting, and the optional "Ultimate Package" which elevates the luxury to near Rolls-Royce levels, featuring a 31.3-inch theatre screen and premium audio. Comfort is paramount, with the standard air suspension and optional active roll stabilization providing a "hyper wafting" experience, isolating occupants from road noise and imperfections. While the exterior design is criticized for being "blocky" and "hard to love," the interior technology, comfort, and the overall sense of occasion are praised. The reviewer notes the electric powertrain's quietness enhances the luxury experience. A minor critique is the optional rear-wheel steering, which can feel overly sensitive during small maneuvers. Despite the polarizing exterior, the i7 is presented as a highly competent and luxurious electric sedan that significantly challenges established competitors.