I DIDN'T BELIEVE THIS WOULD EVER HAPPEN TO ACURA --- BUT PAPA HONDA IS THRIVING (2025 UPDATE)

EV Channels Review

The video provides a detailed analysis of July 2025 US sales figures for Honda and Acura, highlighting a stark contrast between the two brands. Honda demonstrates robust growth, particularly in light trucks and electrified models, with strong performances from the CR-V, Passport, and Odyssey. The reviewer praises the Odyssey's driving dynamics and practicality, despite its age, and notes the CR-V hybrid's significant market share. In contrast, Acura is experiencing a significant downturn, with overall sales down 10% year-to-date. The discontinuation of the TLX is noted as a major factor, leaving Acura without a traditional sedan. While the ADX is performing well and is credited with keeping the brand from being entirely in the red, the reviewer questions its "Acura-ness" due to its powertrain and lack of performance-oriented features. The MDX and RDX also show concerning sales declines, with no clear explanation provided for the RDX's dramatic drop. The reviewer suggests that Acura's product lineup, particularly the lack of hybrids and a perceived lack of competitive offerings against rivals like Genesis and Lexus, may be the core issue, rather than inventory or production constraints.