SUSTAINABLE BLACK CABS: A CHAT WITH SHERBET TAXIS' ASHER MOSES

EV Channels Review

This podcast episode features Asher Moses, founder of Sherbet Electric Taxis, detailing his journey from a traditional London taxi driver to pioneering a fully electric fleet. Moses highlights the strategic shift from diesel to electric, driven by environmental concerns and regulatory changes, emphasizing the operational challenges such as parts supply and charging infrastructure, but also the company's nimbleness in overcoming them. A key takeaway is the evolution of the London taxi from a mere transport service to an iconic brand and a valuable media platform. Moses asserts that despite disruptions from ride-sharing apps, the licensed London taxi market is booming, with high demand and increased driver earnings. The long-term vision for Sherbet is to provide a replicable, technology-driven, holistic program for electric taxis globally, aiming to reduce emissions and future-proof the iconic London cab.