THE "TESLA MISTAKE": WHY HYUNDAI IS BRINGING BACK BUTTONS • BRAD ARNOLD | MOTOMAN PODCAST # 011

EV Channels Review

This MotoMan Podcast episode features Brad Arnold, Hyundai's Americas Design Director, offering a deep dive into Hyundai's design philosophy and evolution. Arnold discusses his journey from a non-car enthusiast to leading design, highlighting the demanding environment of design school and Hyundai's meritocratic culture where good ideas prevail. A key takeaway is Hyundai's strategic decision to reintroduce physical buttons, contrasting with the industry trend towards large screens, which Arnold suggests is a response to a perceived 'Tesla mistake.' The conversation also touches upon the design process behind the IONIQ 5 and the adventurous 'Art of Steel' Crater Adventure Concept, hinting at Hyundai's future direction in EV design and potential off-road capabilities. Arnold expresses a sense of imposter syndrome despite his success, underscoring the competitive nature of automotive design.