WHEN SONY, LG AND BOSCH BUILD THEIR OWN CARS FOR CES 2020 VS MERCEDES AND BMW VISIONS FOR THE FUTURE

EV Channels Review

CES 2020 showcased a fascinating glimpse into the future of automotive design and technology, with a particular focus on electrification and user experience. Sony's Vision-S concept, though a pure concept, impressed with its production-ready design, dual 200kW motors, and a 0-60 mph time in the mid-4-second range, highlighting Sony's ambition to integrate its sensor and infotainment expertise into a capable EV. LG's rideshare concept, developed with AT&T, focused on personalized passenger experiences with facial recognition, individual OLED screens, and advanced noise-canceling headrests, projecting a US market entry in about ten years. Bosch presented a modular electric skateboard platform, designed to simplify EV development for OEMs, with discussions underway with both emerging and established manufacturers. Mercedes-Benz unveiled the Vision AVTR, inspired by the Avatar movie, emphasizing sustainability with recycled and animal-free interior materials, and a futuristic, organic design. The interior concept featured a unique 'human-machine merge' interface, reacting to the user's heartbeat and offering immersive AR experiences. BMW showcased practical future mobility concepts with the i3 Urban Suite, offering a compact lounge experience, and the X7 Zero-G lounge seat, providing a near-weightless, highly comfortable, and safe reclining experience for passengers in autonomous vehicles. The BMW i Interaction Y concept further explored natural human-vehicle interaction for future autonomous mobility.