2012 LA AUTO SHOW - AUTOLINE LIVE

EV Channels Review

Autoline LIVE at the 2012 LA Auto Show features an in-depth discussion with Jaguar's Global Brand Director, Adrian Hallmark, about the significance of the new F-Type sports car. Hallmark emphasizes that a sports car is fundamental to Jaguar's identity, marking its return to a segment it helped create after a 51-year absence. He highlights the F-Type's role as a 'halo car,' crucial for attracting younger demographics and building brand aspiration, even if they don't purchase the sports car directly. The discussion also touches upon Jaguar's broader strategy, including new all-wheel-drive sedans and efficient powertrains, aiming to appeal to a wider audience. While a coupe version is not confirmed, Hallmark suggests it's a logical future step. The segment also briefly covers the new Volkswagen Beetle Cabrio and Subaru Forester, with a focus on their redesigns and market positioning.