TURBOCHARGED WITH BORGWARNER - AUTOLINE THIS WEEK 1652

27m
INDUSTRY_NEWS
YouTube 6K 13

Content Quality Score

85/100

EV Channels Review

This episode of Autoline This Week features an insightful discussion with James Verrier, President and COO (soon-to-be CEO) of BorgWarner. The conversation highlights BorgWarner's strategic shift in the early 90s towards technology focused on fuel economy, emissions, and performance, which has driven significant growth. Verrier emphasizes the company's global rebalancing, with a substantial portion of business now in Europe, though acknowledging current economic challenges there. A key focus is the booming turbocharger market, where BorgWarner anticipates continued growth and market share despite new competitors, attributing this to ongoing investment in next-generation technology. The discussion also touches upon thermal management as a growing area of importance and BorgWarner's strategy for innovation, including organic development, acquisitions (like Haldex), and internal venture capital-style funding. Looking ahead, while acknowledging the niche potential of pure EVs, BorgWarner sees significant opportunity in hybrid powertrains and the continued evolution of internal combustion engines. The company also addresses the challenge of attracting engineering talent in a competitive market, highlighting its global engineering presence and internship programs.

Vehicle Specs

BrandBorgWarner