MEET CHRIS SVENSSON OF FORD DESIGN - AUTOLINE AFTER HOURS 237

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This episode of Autoline After Hours features Chris Svensson, Ford's Design Director for the Americas, discussing the evolving landscape of automotive design. The conversation touches upon the challenges of creating globally appealing yet regionally tailored vehicles, the impact of new technologies like electrification on vehicle architecture, and the importance of understanding diverse customer needs, from retirees to young lifestyle-oriented buyers. Svensson highlights Ford's design process, emphasizing close collaboration with engineering and the global nature of design competitions. He also shares his personal passion for iconic cars, detailing the restoration of his 1965 Mustang and his admiration for classic Porsches. The discussion also briefly covers industry news, including GM's ignition switch recall and the rise of diesel sales.