INTERNATIONAL DESIGN - AUTOLINE THIS WEEK 2028

EV Channels Review

This episode of Autoline This Week, recorded at the Industrial Designers Society of America conference, features a compelling discussion on 'Design as a Change Agent.' The panel, comprising Amko Leenarts (Ford Interior Design), Kevin Kerrigan (Michigan Economic Development Authority), and Marc Greuther (The Henry Ford Museum), explores how design is pivotal in navigating the automotive industry's significant shifts. Key themes include the impact of autonomous driving, evolving consumer expectations (particularly from Gen Z), and the fundamental role of industrial design in mediating change. The discussion highlights the convergence of art and engineering, the psychological aspects of adopting new technologies, and the potential for design to reshape urban landscapes. While the conversation touches on the complexities of user experience and the need to attract new talent to the field, it emphasizes that design's core function is to create desire and improve upon industry, making it critical for the future.