STRATEGIC SPENDING - AUTOLINE THIS WEEK 2030

EV Channels Review

This episode of Autoline This Week features Thomas Lake, VP of North American Purchasing at Honda, discussing the company's unique approach to supplier relationships. Unlike many OEMs focused solely on price, Honda emphasizes mutual respect, trust, and long-term partnerships. Lake argues this philosophy not only aligns with Honda's core values but also provides a business case, enabling suppliers to go the extra mile during crises or shifts in demand. The discussion highlights Honda's reliance on suppliers for innovation and the challenges of forecasting market demand and technological shifts, particularly electrification. Lake also touches upon sourcing strategies for both high-volume models like the Civic and Accord, and low-volume, high-precision vehicles like the NSX, including the use of non-traditional suppliers. The conversation underscores the critical importance of flexibility and continuous communication with suppliers to navigate an uncertain automotive future.