ADIENT: THE INSIDE STORY - AUTOLINE AFTER HOURS 365

EV Channels Review

This episode of Autoline After Hours features Tom Gould, Director of Design, Research & Craftsmanship at Adient, discussing the intricacies of automotive seating design. The conversation highlights Adient's role as a key supplier, working closely with OEMs to translate brand vision into tangible seating products. Gould emphasizes the critical balance between aesthetics, comfort, and safety, noting that safety is paramount, followed closely by comfort. The discussion touches upon evolving consumer needs, the impact of autonomous driving on interior design, and regional differences in seating preferences. Adient's advanced research, including ethnographic studies and concept demonstrators like the AI-17, showcases their forward-thinking approach to seating, with potential innovations like pivoting seats and advanced materials on the horizon. The segment also briefly explores the challenges of lightweighting seats and the consumer perception hurdles that need to be overcome.