ALL ABOUT GENESIS - AUTOLINE AFTER HOURS 520

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This episode of Autoline After Hours features Mark Del Rosso, CEO of Genesis Motor America, discussing the brand's trajectory and future. Del Rosso expresses immense enthusiasm for Genesis, highlighting its strong performance in JD Power IQS and IIHS safety ratings, and its commitment to expanding its product portfolio with six models by 2021, including the highly anticipated GV80 SUV and a dedicated BEV. Despite a challenging start with dealer strategy and the recent GV80 launch delay due to COVID-19, Genesis is optimistic, boasting over 15,000 GV80 reservations and gaining market share in its sedan segments. The brand aims to disrupt the luxury market by focusing on a personal customer experience and a seamless ecosystem, rather than just the product itself. Del Rosso also touches on the competitive landscape, acknowledging Tesla's dominance in the EV market and expressing confidence in Genesis's ability to compete with its upcoming BEV.