POLESTAR ELBOWS ITS WAY INTO THE EV SEGMENT - AUTOLINE AFTER HOURS 523

EV Channels Review

Polestar is making a determined entry into the EV market, positioning itself as a distinct brand from Volvo, despite shared ownership with Geely. The Polestar 2, launching in September 2020, is highlighted as a performance-oriented, fully electric vehicle starting at $59,900 before incentives, with a focus on integrated Google Android technology and a fully equipped standard package. While production was minimally impacted by COVID-19 in China, the commercial launch faced challenges due to the pandemic, delaying marketing and test drives. The brand aims to be a 'Tesla alternative' rather than a 'Tesla killer,' emphasizing a well-rounded offering of acceleration, range, quality, and safety, rather than solely focusing on extreme performance metrics. Polestar plans to expand its retail presence with 'Spaces' and will offer home delivery and service. The company is committed to a fully electric future, with Polestar 3, an SUV, planned next.