AUTO SHOWS CAN REALLY HELP SELL EVS - AUTOLINE THIS WEEK 2605

EV Channels Review

This episode of Autoline This Week debunks the notion that auto shows are losing their appeal, presenting research from Foresight Research that indicates strong public interest, particularly in electric vehicles (EVs). The panel highlights that despite some luxury brands withdrawing, consumers, including a disproportionate number of luxury buyers, still find auto shows crucial for their car shopping experience. The shows offer a unique, pressure-free environment for consumers to see, touch, and learn about vehicles, with a significant percentage of attendees being 12-month intenders. The discussion emphasizes that auto shows are vital for educating the public about new technologies like EVs, offering an experiential advantage over digital or traditional media. The research also reveals a growing and engaged demographic at auto shows, including youth, minorities, and women, who appreciate the no-pressure environment for research and comparison.