ELECTRIFY EXPO'S BJ BIRTWELL ON CHANGING MINDS ABOUT ELECTRIC VEHICLES

EV Channels Review

BJ Birtwell, founder of Electrify Expo, shares his journey from EV skeptic to advocate, highlighting the expo's mission to provide real-world driving experiences to change minds. The expo, now in its fourth season, has grown significantly, expanding to eight cities in 2024. Birtwell emphasizes that Electrify Expo is designed for the mainstream consumer, not just early adopters, offering hands-on demos of EVs, e-bikes, scooters, and more. He notes the importance of experiential events like the Ford Thrill Zone, which showcases the performance and fun aspects of electric vehicles, contrasting them with underwhelming traditional auto shows. Birtwell also touches on the challenges facing EV adoption, including infrastructure gaps for apartment dwellers and the impact of political narratives, while remaining optimistic about the industry's inevitable transition.