Streamed from the official YouTube channel Cars with Miles .
CONFRONTING JAGUAR BOSS ABOUT THE INFAMOUS REBRAND
Cars with Miles
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This interview with Jaguar's Brand Director, Brandon Baldesari, delves into the controversial 'rebrand' and concept car reveal. Baldesari clarifies that the extreme design and Miami-centric promotional elements, including the pink color, were intended for Miami Art Week and not indicative of the brand's new direction or target clientele. He emphasizes that the design was prioritized, with a new platform built to accommodate it, allowing for greater design freedom due to lower volume aspirations and a move upmarket. The brand director defends the viral reaction, stating it achieved significant organic reach and put Jaguar back into global conversation, a key objective. While acknowledging the polarizing nature of the design, he expresses confidence that seeing the car in person will change perceptions. Jaguar is committed to an all-electric future, with the new GT platform enabling the desired proportions and performance. The production version is slated for reveal and order taking in 2026, with the reviewer confirming they will have a chance to drive it.
Vehicle Specs
| Brand | Jaguar |
|---|---|
| Model | Type 00 |
