SPECIAL CHAT WITH POLESTAR USA HEAD GREGOR HEMBROUGH

EV Channels Review

This interview with Polestar USA Head Gregor Hembrough provides a comprehensive look at the brand's strategy and upcoming products. The Polestar 3, an all-electric SUV, is highlighted as a key model, with confirmation of production in Charleston, South Carolina, aimed at improving logistics and reducing lead times for North American customers. While initial Polestar 3 deliveries will be from China, US production will follow. The discussion also touches on the Polestar 1 concluding its production run, positioning it as a future collector's item. The Polestar 2 receives an update for the 2022 model year, featuring enhanced EPA range (attributed to a new heat pump for battery and cabin climate control), the option of a heat pump, a move to traditional package selection, and the introduction of a long-range single-motor variant. Hembrough emphasizes Polestar's unique position as a '95-year-old startup' leveraging Volvo's R&D and manufacturing prowess, while also detailing the expansion of Polestar's retail 'Spaces' and mobile service offerings. The brand remains committed to an all-EV future, anticipating rapid market growth and focusing on customer convenience through charging partnerships rather than proprietary stations.