QUESTIONS, COFFEE & CARS #129 // WHY DO SO MANY BRANDS SKIP AUTO SHOWS?

EV Channels Review

This episode of 'Questions, Coffee & Cars' delves into the evolving landscape of auto shows and brand participation. The hosts explain that luxury brands are increasingly opting out of large auto shows due to high costs and a preference for targeted, direct marketing events at dealerships or exclusive enthusiast days. They highlight how these curated experiences, like BMW's Nürburgring event, prove more effective in reaching and engaging high-net-worth individuals. While acknowledging the traditional appeal of auto shows for consumers to view diverse models, the hosts emphasize that the prohibitive expense of elaborate displays and staffing makes them less appealing for manufacturers. The discussion also touches on the blurring lines between luxury and mainstream vehicles, with mainstream brands improving interiors while luxury brands still offer superior driving dynamics and features like acoustic glass. The segment on the Mitsubishi Outlander PHEV suggests it's a good vehicle, but advises caution for those with very short commutes considering the trade-in cost versus fuel savings. Finally, the hosts strongly advise against purchasing a full EV if home charging is not an option.