AUTOMAKERS ARE LOSING MONEY ON EVS - HERE ARE SOME WAYS TO FIX THAT

EV Channels Review

This video critically examines why automakers are struggling to achieve profitability with electric vehicles, arguing that the manufacturers themselves bear significant blame. The presenter highlights that despite growing EV sales globally, the rate of growth is slowing, leading to a narrative of decline. Key issues identified include automakers focusing on the wrong market segments (e.g., large, expensive vehicles instead of affordable ones), excessive development costs, and a failure to learn from historical development cycles like those of Toyota and Honda with hybrids. The video criticizes the industry's tendency to chase the next big thing, leading to frequent platform changes that prevent economies of scale, and the neglect of repairability and long-term support for vehicles. A strong emphasis is placed on the need for more affordable, smaller EVs and versatile platforms like Hyundai/Kia's E-GMP. The presenter concludes that a shift towards practicality, affordability, and sensible development strategies is essential for the EV market's success.