A CHAT WITH BMW M ON THE BMW I7 M70 AND BMW XM

EV Channels Review

This interview with Timo Resch of BMW M Marketing and Sales provides an in-depth look at their latest electrified performance offerings, primarily focusing on the new i7 M70 and the XM Label Red. The i7 M70 is highlighted as the most powerful fully electrified BMW ever, boasting 660 horsepower and a 3.7-second 0-62 mph time, positioning it as a benchmark for luxury electric sedans with M performance DNA. The reviewer notes the availability of unique two-tone color combinations and illuminated kidney grilles as standout features. The XM Label Red is presented as an outspoken, top-tier performance SUV, with the "Label Red" designation signifying its exclusive status and 748 horsepower output, distinct from traditional "Competition" models. The discussion also touches upon the future of M's electrified lineup, the success of models like the i4 M50, and the introduction of new color options for the M2, though a full individual color program for the M2 is not planned due to lower demand compared to higher-tier models. The conversation emphasizes BMW M's commitment to integrating electrification with their performance heritage.