IS THIS THE FUTURE BMW I3?

EV Channels Review

This video provides an in-depth look at the BMW Vision Neue Klasse concept, featuring an interview with Head of Design Domagoj Dukec. The concept signifies BMW's future direction, emphasizing electrification, digitalization, and sustainability. Dukec highlights the "2.5 box" design, a modern interpretation of BMW's classic proportions, aiming for timelessness and a clean aesthetic, contrasting with the trend of generic electric vehicle silhouettes. Key design elements discussed include a lower beltline for better visibility, a continuous character line, and a simplified graphic approach. The interior is noted for its spaciousness despite a compact exterior appearance, with a focus on glass surfaces for an inclusive feel. The front end reimagines the iconic kidney grille as a digital communication element, reducing parts and enhancing functionality. Similarly, the rear design minimizes unnecessary components, integrating aerodynamic features and a distinctive double-signature taillight. Dukec confirms the digital kidney grille is realistic for production, and the overall design philosophy prioritizes longevity and a "cool" yet iconic appeal.