NEW EV CHARGING INFRASTRUCTURE SOLUTIONS WITH ITS ELECTRIC COO & CO-FOUNDER TIYA GORDON

EV Channels Review

This episode of The InEVitable podcast features Tiya Gordon, COO and Co-Founder of 'it's electric,' a company addressing urban EV charging challenges. Gordon, with a design background, highlights the significant hurdles for apartment dwellers and those without home charging access. 'it's electric' offers a solution by leveraging spare electrical capacity in buildings to power curb-side Level 2 chargers, eliminating the need for costly utility trenching. Their innovative 'bring your own cable' (BYOC) design, inspired by European models, aims to reduce failure points and costs associated with public chargers. The company partners with cities and building owners, offering revenue sharing to landlords, making the service free for buildings and cities while drivers pay for charging. Gordon emphasizes a user-friendly, affordable, and durable approach, contrasting it with the often over-engineered and failure-prone existing infrastructure. The core mission is to remove 'access anxiety' and make EV charging as seamless as home charging, particularly for dense urban environments.