MAZDA'S FUTURE IS FULL OF INTERNAL COMBUSTION ENGINES

EV Channels Review

Mazda's electrification strategy, as detailed by CEO Akira Marumoto, reveals a cautious yet comprehensive approach. The company plans to invest significantly in a diverse range of powertrains, including EVs, hybrids, plug-in hybrids, and a revived rotary engine, aiming for EVs to constitute 25-40% of sales by 2030. While Mazda is committed to electrifying iconic models like the MX-5 and RX, they explicitly state no intention to abandon internal combustion engines, emphasizing a "variety of options." The upcoming CX-90 and CX-70 models are highlighted, though the reviewer expresses skepticism about them being truly "premium" in pricing due to new technologies. The video also touches on external factors like potential recessions, labor shortages, and the slow pace of clean energy infrastructure development, suggesting these could impact EV adoption. Mazda's strategy appears to prioritize maintaining the "joy of driving" while gradually integrating electrification, rather than a full, immediate shift to EVs.