THE EV TRUCK MARKET IS COLLAPSING

EV Channels Review

The Sunday EV news update paints a grim picture for the electric truck market, with registration data showing significant slowdowns for key players like the Rivian R1T and a mere 72 registrations for the Tesla Cybertruck in January. While the Ford F-150 Lightning saw a modest increase, its growth is trailing the broader EV market, and production has been consolidated to a single line, raising concerns about future sales. The reviewer highlights that the core needs of truck buyers – work capability, towing, and quick refueling – are still compromised by current EV powertrains, especially in cold weather. Beyond trucks, the report covers a recall affecting 150,000 Hyundai, Kia, and Genesis EVs due to a charging control unit issue, and a dramatic drop in used EV prices, with Teslas leading the depreciation. On a positive note, Tesla's decision to open its Supercharger network to other manufacturers is seen as a significant step towards universal charging standards and improved EV adoption. The update also touches on new models like the BMW Neue Klasse X and Audi Q6 e-tron, and Honda's move to trim dealer profit margins in response to EV investments.