WHERE ARE THE REST OF JAPAN’S HYBRIDS? AMERICA IS WAITING

EV Channels Review

The video critically examines the lagging hybrid strategies of Japanese automakers like Mazda, Nissan, Mitsubishi, and Subaru in the US market, contrasting them with the overwhelming success of Toyota and Honda. While Toyota and Honda are maximizing profits with their extensive hybrid lineups, the other Japanese brands are criticized for their limited or non-existent hybrid offerings in America. Mazda is noted for its upcoming CX-50 hybrid, which will utilize Toyota's Rav4 powertrain, and its potential for future strong hybrids. Nissan's e-power hybrid system, lauded in other markets, is notably absent in the US, with a projected arrival only in fiscal year 2026. Mitsubishi's Outlander PHEV is receiving updates but its US availability remains uncertain. Subaru is developing a Forester hybrid with Toyota's technology, expected by late 2025. The reviewer expresses frustration over the slow pace and lack of commitment from these manufacturers to bring competitive hybrid options to the US, highlighting a significant missed opportunity in a market increasingly favoring fuel efficiency.