HOW IS THIS POSSIBLE? THE KOREAN AUTOMAKERS TAKING MARKET SHARE WITH INSANE DEALS (2025 UPDATE)

EV Channels Review

The Korean automakers, Hyundai and Kia, are demonstrating remarkable market share growth in the US, driven by aggressive pricing and compelling deals, despite external factors like tariffs. The video highlights Hyundai's record-breaking July sales, with specific praise for the Santa Fe Hybrid and the new Palisade, while noting the upcoming discontinuation of the problematic 8-speed DCT in the Santa Fe. Kia also achieved its best July ever for retail sales, with strong performances from the Carnival, Sportage, and Telluride. The reviewer points out that while EVs like the Ioniq 5 and EV6 are benefiting from tax credits and incentives, their sales are leveling out. Conversely, affordable models like the Kia K4 and Hyundai Venue are performing well. The Genesis brand is also seeing positive sales, with significant discounts available on models like the GV70. Overall, the analysis suggests that Hyundai and Kia are successfully leveraging strong hybrid offerings and attractive financing to capture market share, even if it impacts profitability.